Task 5 More Brand me development and Cards

After having a chat with Jane and going over the cards and logo for me I decided to re-visit this with fresh eyes.  The CV I had started to design was beginning to be too complex (above) and I was starting to fall out with the original 2 strings design.


Getting the colour right.

The Shade I originally chose looked too 'faded' and blue when printed out it was not vibrant enough.  Using the Pantone swatches I chose the shade I wanted which was DE 238-3

Jane gave me a couple of idea which was actually revisiting a route I had already gone down - looking at two intersecting bubbles and where they meet is the common ground of 'skills' that bring from my Finance career into my Design career so with this in mind I re-designed the logo as follows:

This is the first layout for the CV.  The Baskerville typeface is not readable on screen so I decided to try a different one.  I have been working with Century Gothic which has simple line and large bowls.  This worked better so I tried applying this to the logo as well.   also experimented with some other Gothic typefaces

Proposed final card:

Update

I chose four different designs for the front of the card as Moo offer up to ten design for free.  

Open publication - Free publishing - More business cards

Despite all my text being in the 'safe' area I do think some of the text come out too near the edge.

Open publication - Free publishing - More business cards

I have had the cards printed at Moo however they have a yellow print mark on every card.  When I contacted Moo they immediately refunded my money and offered to print them again free of charge!

A letterhead

Further development/ideas for Logo and Business Card

After a discussion with Jane and also looking at Domain names I decided to go with the Two Strings Design idea.  I also check Companies House and there are no other Companies registered with this name.  I have bought the Domain name.


I like the LW as below however as soon as I search LW Designs another company comes up.   If nothing else Two Strings creates a question/discussion thread on meeting people.

I looked at a Pantone Swatch book as the colours were printing out with more blue than green.  This is the colour I chose a a Process coated colour:  

DS-238-3C

DS-56-1c

I quite like the Orange contrast with the green/blue and it adds to the communication of 'two.'

Task 5 Ideas for a business card

Letter Gothic is a monospaced sans-serif typeface. It was created between 1956 and 1962 by Roger Roberson for IBM in their Lexington plant. It was initially intended to be used in Selectric electric typewriters. It is readable and is recommended for technical documentation and for sheets including columnar data. Gayaneh Bagdasaryan designed a proportional font called New Letter Gothic, based on Letter Gothic, for ParaType.
Letter Gothic was included in Windows 95. It was replaced by Andalé Mono in Windows 98 and in 2001, Windows XP replaced it with Lucida Console.


I want to find a font that feels reflective of me...I am not sure whether to find an 'analytical' looking typeface or a more creative looking one.


Luke inadvertently gave me an idea whilst having a joke at Joe's expense... hopwe Joe does not mind me 'borrowing' his idea...  Its a different typeface and looks squarer than what Joe has produced.

Inspiration for a decent Business Card

18-smokin-hot-business-card-designs