Pricing

We have decided to be different than the other high quality edgy design agency in that we will fix price our products but with t&Cs attached ie up to so many hours when an hourly rate kicks in. 


We believe our target market can be put off by the perception that this type of deign is out of their league.


I have based our rates on an daily rate each of £110 which is based on the Calculated charge sheet for year one.  this is a slightly revised verion to my previous blog post as I had a bit of a shock when I researched the cost of Adobe Creative Suite for professionals:

I have also attempted to obtain some fixed prices for similar services and can only find pricelist on the Design mechanics website   They are actually based down the road from where I live in Marsden so their overheads will be lower than a company based in Leeds.

Here are some of their bundles and design and print prices:

Claudia had researched potential Printers in Leeds and the one we chose was Leeds Print company mainly as it looked reasonably priced and of a high quality.

I used this data to calculate a price list for us and then work out how many orders we would need to get to achieve the £100k turnover .  This is based on our reduced cost per day based on working from home and using a virtual Office space

 I also calculated if we would have enough hours between four of us to actually fulfill these orders:

This is based on us each working five days for 48 weeks of the year which would leave us with 73 days to pitch for business, administration and financial management.  I think this is manageable but would need reviewing every few months to ensure we are on track. For example one designer (charlie ) could spend one day a week organising the Business networking events, attending them and preparing the pitches.  That would leave 21 days for other tasks.


SO ON THE FACE OF IT WHILST 290 ORDERS SOUNDS A LOT TO MAMAGE THEY INCLUDE SHORT RUN ORDERS AND IT WOULD BE ACHIEVABLE.


I also did a price comparison with the Design mechanics to include in the Business plan: