What is being communicated , how and to which audience?
The mail shot is aimed at parents of boys aged 10 to 15. The message communicated is three fold it raises awareness of the shocking statistic that under 18's consume 11.4 pints per second and then goes on to address what can be done about this. The fact that parents need to talk to their children and then directs them to a website for help.
How well do you think you have answered the brief.
I am pleased that I kept the message clear and focused. The main reason I think the brief is well answered is because I have clearly identified the target audience and also considered a practical and achievable method of addressing this worrying statistic. Practically I kept within the constraints of the brief which were the size, two colours plus stockand also delivered a solution which was sucessfully mailed and received.
The strengths of the resolution
Engaging - the bubble wrap and metaphor' wrapping you kids in bubble wrap'
Two mails shot can be printed on one sheet of A2 double sided paper (economical)
Clear directed solution to the problem.
How could it be improved?
Could be changed to be directed to parents of girls by changing silhouette to a girl.
The message/facts could be simplified further.
Experiment with different stock to find best weight/finish
Conclusion
This subject was really engaging and interesting ( having two sons) so I did extensive research both about the article and then around the whole subject. The colour yellow came from an initial idea linked to liver disease which I actually dropped. Generally this effects people later in life so is a difficult concept for parents/children to relate to. The yellow stuck as I decided this is a good warning color. The black came from the silhouette. I was able to find lots of interesting facts and advise however decided the strongest fact was that the best educators for children is their parents.
Lisa Whitaker PPD
Showing posts with label OUGD101 No news. Show all posts
Showing posts with label OUGD101 No news. Show all posts
Sunday, 21 November 2010
Friday, 19 November 2010
Sunday, 14 November 2010
No news- progress crit
The progress crit group lead by Amber included Luke, Sarah, Sophie, Kirsty and Charlotte.
Issues
The feedback was really useful as I had not appreciated the brief was not being fulfilled if I used more than one stock ie the bubble wrap. Amber said it was a good idea and I could use it but maybe I could try re-creating the 'bubble wrap' in Illustrator. Also I expressed some concern over cutting out the paper dolls as this wa time consuming and also they were quite fragile. Luke also pointed out the white paper showed through so maybe using black paper would work. The problem is there is no facility to print with white ink at college. Sara and Sophie suggested maybe handcrfting them instead. Amber's idea was my favourite, adding 'cut out' lines which allude to them being cut out.
Actions
Try bubble wrap
Cut out lines
Look at options for net layout.
The crit groups are becoming more relaxed and as a result people seem more confident at providing each other with feedback.
Issues
The feedback was really useful as I had not appreciated the brief was not being fulfilled if I used more than one stock ie the bubble wrap. Amber said it was a good idea and I could use it but maybe I could try re-creating the 'bubble wrap' in Illustrator. Also I expressed some concern over cutting out the paper dolls as this wa time consuming and also they were quite fragile. Luke also pointed out the white paper showed through so maybe using black paper would work. The problem is there is no facility to print with white ink at college. Sara and Sophie suggested maybe handcrfting them instead. Amber's idea was my favourite, adding 'cut out' lines which allude to them being cut out.
Actions
Try bubble wrap
Cut out lines
Look at options for net layout.
The crit groups are becoming more relaxed and as a result people seem more confident at providing each other with feedback.
Friday, 12 November 2010
Thursday, 11 November 2010
No news - message & interpretation self -evaluation
Do you think statement/fact was communicated?
I clearly communicated a simple shocking statistic.
Is the message communicated in a clear and focused way?
Yes
What could be developed further
The image could be refined
Have the posters been kept simple and to the point?
Yes
Has the restriction of two colours plus been met?
Yes
Why are the two colours plus stock approriate/inapproriate?
I think the colours are appropriate as the red, white and blue represents the UK. Also the colours are bright and eye catching. The red font draws your eye to the under 18's fact which is the underlying shock statistic linked to the 11.4 pints a second.
Do the posters work well as a set? Yes as a series.
I wanted to draw the viewer in initially with the bright coloured pop art image which hopfully then raises a question about the straw in the pint glass. This then leads the viewer to an easily understood volume of 11.4 pints but then raises the question again, of 11.4 pints a second? I think the seriousness of the message was communicated by using the Arial font as opposed to using a softer, pop art font
It is clearly evident which is image, type and image and type.
Conclusion
The initial fact I picked from the article was under 18's are drinking the equivalent of 6.9 million pints a week. The fact which I finally used (which is directly proportional) of 11.4 pints a second is much easier to visualise and relate to. And no less shocking! From this perspective the communication of the statistic is succesful as it is both visually engaging and easy to understand.
I clearly communicated a simple shocking statistic.
Is the message communicated in a clear and focused way?
Yes
What could be developed further
The image could be refined
Have the posters been kept simple and to the point?
Yes
Has the restriction of two colours plus been met?
Yes
Why are the two colours plus stock approriate/inapproriate?
I think the colours are appropriate as the red, white and blue represents the UK. Also the colours are bright and eye catching. The red font draws your eye to the under 18's fact which is the underlying shock statistic linked to the 11.4 pints a second.
Do the posters work well as a set? Yes as a series.
I wanted to draw the viewer in initially with the bright coloured pop art image which hopfully then raises a question about the straw in the pint glass. This then leads the viewer to an easily understood volume of 11.4 pints but then raises the question again, of 11.4 pints a second? I think the seriousness of the message was communicated by using the Arial font as opposed to using a softer, pop art font
It is clearly evident which is image, type and image and type.
Conclusion
The initial fact I picked from the article was under 18's are drinking the equivalent of 6.9 million pints a week. The fact which I finally used (which is directly proportional) of 11.4 pints a second is much easier to visualise and relate to. And no less shocking! From this perspective the communication of the statistic is succesful as it is both visually engaging and easy to understand.
Wednesday, 10 November 2010
Friday, 5 November 2010
Monday, 1 November 2010
No new - Research self evaluation
The Guardian newspaper article I chose was covering the main details linked to a report released by the charity Alcohol Concern. The article was full of information which provided a leads into both underage drinking and also alcohol misuse in general.
The general tone of the article was to create a sense of shock and offered some expert opinions and or blame into the reasons for the alarming statistics. This lead me to research Alcohol advertising legislation, Drinkaware and find advertising images and viral advertising.
The fact which made the most impact on me was in the UK the equivalent of 6.9 million pints are drank by underage drinkers every week.
The opinion which directed quite a lot of my research was' As long as alcohol remains as heavily promoted as it currently is, young drinkers will continue to consume far more than they might otherwise leading to inevitable health harms and wasting ambulance and police time.' Don Shenker CEO of Alcohol Concern.
My opinion "The large rise in the number of underage drinkers in A&E is a consequence of our cultural relationship with alcohol"
Conclusion
The article I chose, being both informative and topical, proved an interesting subject to research and subsequently worked well with both the No News message and interpretation and message and delivery briefs.
The general tone of the article was to create a sense of shock and offered some expert opinions and or blame into the reasons for the alarming statistics. This lead me to research Alcohol advertising legislation, Drinkaware and find advertising images and viral advertising.
The fact which made the most impact on me was in the UK the equivalent of 6.9 million pints are drank by underage drinkers every week.
The opinion which directed quite a lot of my research was' As long as alcohol remains as heavily promoted as it currently is, young drinkers will continue to consume far more than they might otherwise leading to inevitable health harms and wasting ambulance and police time.' Don Shenker CEO of Alcohol Concern.
My opinion "The large rise in the number of underage drinkers in A&E is a consequence of our cultural relationship with alcohol"
Conclusion
The article I chose, being both informative and topical, proved an interesting subject to research and subsequently worked well with both the No News message and interpretation and message and delivery briefs.
Monday, 25 October 2010
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