Before I embarked on the degree program two years ago my knowledge of typography and layout was limited to my life experience and one month of a level two art and design course. To say I felt like a fish out of water in the workshops was an understatement however I embraced the sessions and did push myself.
Over the last few months my typography skills have grown in part as the workshops have reinforced the importance of attention to detail. For example widows, breaking sentences, column widths and gutters. Also thinking about text being a person actually speaking and so how this is read through choice of font, weight, and point size. I also appreciate how and when to use leading and kerning.
All the Graphic Design modules consider audience however this module has made me think about readability of text and making the block of text as inviting to read as possible.
The investigation and research around Typography has made me realise that you don’t necessarily need colour or image to communicate successfully. Considering what subtle messages a typeface selection alone conveys can be enough. A solid understanding of the history and development of type is essential in order to execute this successfully.
I am disappointed that I was not able to apply more time to the Type Journal; however the work I have done has provided a solid foundation to continue developing my typography skills from now on.
This module has developed real practical skills such as the design of a letterhead and business card. I now have more confidence in my design skills and am looking forward to putting these skills into practice.
Thank-you Graham
