'Rationale workshops
Five things I want to do:
- Use typography skills
- Make a brochure/mag/book
- Explore digital layout/typefaces for on line mags/e-Books
- Research typography specialists such as The typographic Circle - Content & subjects
- Research ISTD, events, competitions, members
Five things I need to do:
- Deliver an outcome to this brief
- Think how this can link to dissertation ideas/themes
- Research layout, editorial
- Identify content for publication
- Identify distribution for publication
Five reasons why you need/want to do:
- To expand on what has been covered in Type module
- To explore/experiment in n area not touched so far
- To improve my grid /layout skills
- To be more informed /skilled as a designer
- To expand my mind to other platforms/digital media possibilities and understand GD best practise
The above analysis represents a RATIONALE
These are ongoing/when hit a dead end, at evaluation, can be short or long term, use for prioritising.
5 things you Want to do + (why x 5) = rationale
Need
Five personal skills
- Working with clients
- Managing clients
- Managing time within a live brief
Practical skills
- Editorial skills
- Grid/layout skills
- Typeface selection appropriate for screen and print
- Web layout design
- Presentation/Boards layout
Processes to investigate
- Book layout, pagination and book making
- e-Book design and layout
- Magazine/Book hierarchies - how/if defined
Products
- Book/mag/brochure - a set/range
- Design for screen /mobile/device
- Poster/promotion
- Branding for publication
Context
Typeface/typography context (Specialist) on print/digital platform (can they integrate)
What is missing - A problem to solve?
Content to deliver
These will be determined by the briefs, research and who the audience is.'
On the whole I still want/need to develop/achieve most of the skills/outcomes outlined back in April.
For clarity this is my revised rationale:
Five things I want to do this year:
- Experiment - working in a real studio has made me realise that opportunities to push boundaries are limited. Whilst I want my work to have a commercial focus I want to push the outcomes.
- make full use of the facilities; I still haven't done any laser cutting or letterpress and did not do any screen printing in my second year
- Endeavour to be more illustrative in concept developing
- Develop my type and layout skills both practically in Indesign and also through researching best practices
- Identify a collaborative brief opportunity
Five things I need to do
- get stuck into my dissertation
- deliver 6 to 10 briefs by 10 December 2012
- identify an FMP to showcase my skills
- have a timetabled plan; With up to ten briefs on the boil it is going to be challenging to keep each one on target.
- Get a placement with Elmwood this year
Five reasons why you need/want to do:
- To squeeze every drop of potential learning and opportunity out of the College
- To be the best skilled designer I have the potential to be
- The dissertation research could lead to an interesting design outcome.
- Industry professionals really respect good typography and I believe this can open doors.
- I need to experience life in a large Branding Agency. I loved being at 10 , being part of a design team. I think I would thrive in a large studio
Also refer to the skills profile below:
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