BRIEF
Design a typeface of 26 letterforms and 6 glyphs that represents my font partner, lewis Francis character.
Who needs to know?
Lewis Francis and general audience as the name badge needs to be readable.
What do they ned to know?
The decisions I have made and why it is relevant to them. The outcomes are an A1 poster displaying the typeface and a name badge (90mmx45mm)
Why do they need to know?
This will communicate the typeface to them.
What will they respond to?
A clear, legible, readable visual typeface.
What research is required?
Primary
Questionaire
Adjectives to describe Lewis's character
Typefaces they like
mood board
Secondary
Typefaces, font websites,
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