My name: Lisa Whitaker Partner's name: Lewis Francis
Referring to the typeface you have designed answer the following:
Which personality traits did you chose to respond to and apply to the typeface?
The main traits reflected in the typeface were strong, ambitious and confident.
What are the reasons for the design decisions you have made for the typeface?
From the initial interview Lewis expressed a preferance for upper case. On the whole I do feel uppercase is more angular and masculine so I did not consider lower case at all from this point.
The font I designed for Lewis had to have a contemporary edge as Lewis is very 'gadget' orientated and lives in the city. As the font evolved and became more 'blocky' my attempts to make the letters 'bolder' by filling with black lead to an art deco/vaudaville style font. This was completely wrong for Lewis so initially I made the decision to leave just an outline however with some guidance from Fred I then filled just certain elements such as the stem or the bowl. This kept a more contemporary feel.
In what ways are the results effective?
The A1 poster and the badge were both readable and the font worked together as a series. I was happy with the concept as the font does have a 'confidence' and masculine quality reflective of Lewis. It was pleasing that the font could be created both by hand and also using Illustrator.
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