Generation Press inspiration

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Generation Press

An& and Paul 'Scrub' Hewitt visited the studio on Friday 11th November.  
Paul shared his background and how Generation press was started.  As he was talking he and An& threw in loads of 'little gems' and tips which I am going to note here possibly not in any order.


Most important An& attributes - Enthusiasm and Innovation


GP aim t have better production methods for a better environment.


Paper and humidity
One of most important factors in a printshop is getting the moisture balance right.


Paul quotes:


'Be the best, get better and better'


'I care about what we do , not what you think we do.'


'Earn your stipes'


'Collaboration, innovation , inspiration'


'Like to be challenged by good design'


'Collaborations drive him'


'Create interest rather than Sales Promotion' He referred to some work they did with photographer Jason Tozer for Colourplan and also Yacht Publishing, Rick Guest and Jason Tozer 'Eleven'


'No bells AND whistles, just a bell or a whistle.'


'Just cause you could, does not mean you should' 



'Be true to yourself'


'Be a visionary'


Clients/collaborators include:

Pentagram 
Collaborated with Yacht Assoc. who have design album covers for Blur.  "Generation Yacht' a publishing company.  

Kent Lyons & Colourplan at GF Smith in Lake Distict

Michael C place NFCU - Did an anonymous Symbiosis an Walls in new yok. London.  At first no-one knew Build and GP had created the design 


Nick Bell 

V&A - Report of Accounts/ Post Mod Catalogue (nice link to Barney Bubbles)

Perfected Colour edging

Tips

• An& favourite paper at the mo is 'Marazion' which looks uncoated but has printing properties of coated
• Go to print with RAW iamges
• Photoshops use curves for shades

• If up to ten images link and send with the file.
• adobe SRGB is closest fit to CMYK
• If using uncoated stock use less ink.
• Dot gains are how colour is measured.
• Dont confuse overlays and transparencies with tints.
• Tints lss than 50% are difficult to print, use 55%+
• If you need to convert Spot colours to CMYK take out the 'small % ink' and will look less muddy.

I had a look at the spot colour I was using which is 703C and converted to CMYK as follows:

• On type try to ensure one of C, M or Y is 100%
• Silver on black looks crisper than white on black
• Be careful with spot colours and coated/uncoated colours eg D&AD
• Fred quote' When you leave An& your won time is going to become a very small amount of time'