Thursday, 24 March 2011

Communication is a virus - Progress Crit

We took the Hot dog fold book and the colour samples tested.  Dom and Matt also had their Macs with them so could show Jo the poster/flyer ideas.  Jo liked the concept DO DAY but asked if we had considered other names.  We explained how we had explored several different concepts and vehicles for this including birthday cards and apps.  This concept was more accessible and could be done live.




The main points from the crit:

  • She recommended we think about whether this could become a regular event. 
  • Why we had chosen Wednesday 23 March.  She recommended to think about how to make the day memorable.  She felt Tuesday may have worked better.  I was unsure as we had planned Wednesday as we had nothing booked in college that day and also it gave us an extra day for preparing any material we needed.  I was also unsure as we had already gone live on Facebook/Tweeter with Wednesday.  Matt and Dom were more receptive to the idea so we agreed to discuss with Sarah and then make a decision.
  • She discussed the legibility and readability of choosing Capitals over lower case for our Do Day brand.
  • With regard to the Hot dog fold book she said we could put more of an intro so people would engage on page 2.
  • Shae also recommended we think more about what our 'new' ideas were and the order on the page
  • We said we were thinking of just doing the Hotdog fold books single sided to keep costs down however Jo felt it was worth exploring having a poster on the back as people may take them to work with the.
  • Re-visist Concept, Content and method boards.

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