Friday 25 March 2011

Final crit - Communication is a virus

Group 9 gave us feedback to our presentation.  The feedback was very positive as they said the brief was well answered. The concept, content and method of delivery were clearly defined and described well. The font and stock worked well.  Luis said he wasn't sure the stickers worked as they only had DODAY on however I explained the idea was to have them spread around Leeds and as you walked down the street there would be another poster or flyer explaining more.  Amber agreed this was a good concept as it was drip feeding information.  They felt the stickers and badges would work well to make people part of something.


A suggestion was made about making a physical event where people can exchange ideas and perhaps have workshops with ideas.  We still feel the overall tone should be kept spontaneous and lighthearted. Sarah and I had been keen to set up an area marked out with poster, balloons, banners wearing tshirts so we could make more of an impact on Leeds on the day.  Overall it was good to get the project live and out in the environment.  The experience of actually handing leaflets out (difficult!) and also seeing and hearing people's reactions was useful. 

The feedback also mentioned we did not put across how engaged we had been with the project in the presenation.  We should have included more photographs of how far we had spread the word on the day and also the results of the survey feedback.  Liv said it would have been interesting to hear what people had actually done (although it is recorded on the blogs).


We gave Group 3 there feedback.  This is a link to Beljeet's design practise blog page. The concept which was to test how visually aware people are or tell a lie convincingly was answered.  Niall gave a convincing performance as a guest speaker to the second year Graphics's students however we commented that they had not really delivered a graphic response to the brief.  Their presentation had engaged us as much with the anticipation of seeing Niall and was some what diluted by the fact they had been unable to capture his performance on video. The photograph in the presentation was difficult to see so whilst we could imagine how good it was, especially with Amber's enthusiasm, we really only had videos of five second years to back this up. 
We had difficulty answering the guide questions to the feedback as the group's work had mainly been focused on the character development.  Equally it was difficult giving negative feedback to what had on the surface been a very successful live result.  We considered how they could have answered the brief more fully, given more time.  As the group had developed a website and business cards they could have actually used this more fully in the lie/cover up.   The second year students could have been given time to look at the website and then videoed for their reactions.  (This fulfilling the Graphics response). Another idea was to start spreading a rumour from one second year student (virally, word of mouth) that indeed Niall was a setup.  They could have then monitored/recorded this. 


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