| Based on the exercises, feedback and discussion in the studio workshop: Part 1 - Identify document and evaluate a minimum of 10 examples of professional designer's and/or design studios who have used a range of media and formats to distribute samples of their work. You should aim to select a range of examples using a rage of media. Part 2 - Produce a short (50 word) SWOT analysis of each example in order to analysis its relative merits and effectiveness as a promotional tool or strategy. |
| Research Sources / Further Information |
| Refer to previous handouts and your own Design Context / PPD blogs for research suggestions and source material. |
| Mandatory Requirements / Deliverable |
10 examples of professional promotional material (including SWOT analysis) posted to your PPD blog. Samples must represent a breadth of media and approaches and labelled accordingly 1. We are Build |
This format relies on both a high budget and also desirability and longevity of work
Strengths: Strong print based outcome which works well and is appropriate within the Design world
Weaknesses: Expensive to produce. Distribution relies on 'being famous'.
Opportunities: Excellent way for clients to see tangible strengths of work in print
Threats: Not interactive/digital
2. Generation Press
Strengths: strong print based outcome innovative packaging 'the work' speaks for itself in form of promotion
Weaknesses : Expensive to reproduce
Opportunities: Tangible example of work. As loose leaf could add to 'leaflets'
Threats: How to distribute/ quickly become outdated
Strengths: demonstration of creative processes and digital skills
Weaknesses: too long 30 seconds would have been enough
Opportunities: Clients can see potential
Threats: Not completely representative of work once look through portfolio may 'pigeon hole'
Strengths: Beautiful crafting, high-end with french folds, interesting layouts.
Weaknesses: Expensive to reproduce
Opportunities: Potential for clients to see a tangible example of finished work. Can use screw and post to update the book.
Threats: Easily out of date needs updating regularly
Strengths: Innovative,fun an interactive
Weaknesses: Expensive to reproduce.
Opportunities: Demonstrates creativity if potential clients find engaging
Threats: Throw away, too quirky once tried once lose interest
Strengths: Well designed packaging demonstrates crafting skills, creative thinking
Weaknesses: Includes a chocolate could be quite expensive to reproduce and distribute for a student.
Opportunities:
7. http://www.behance.net/gallery/RESUME-2011/1122677
Strengths: Colours and designs visually interesting
Weaknesses: The infographics should simplify info but some look quite complex and put the reader off
Opportunities:
8
http://webdesignledger.com/inspiration/25-intelligent-resume-ideas
Strengths: creative/ innovative idea - bribes
Weaknesses: expensive to do several times to different studios
Opportunities: Will demonstrate crafting and creative thinking abilities
Threats: A lot of financial layout
9.
10. Snask on Vimeo
Strengths: Creative visual thinking
weaknesses: Maybe could be shorter
Opportunities
Strengths: Demonstrates digital design abilities
Weaknesses: should be thirty seconds too long to get to 'final logo'
Opportunities: easy to distribute
threats: may pigeon hole if skills are beyond digital.
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