Lisa Whitaker PPD
Monday, 25 October 2010
Alphabet Soup 2 - Outline font final outcome
There are two outcomes for this brief , one hand crafted and one which I produced on Illustrator.
 |
| Handcrafted |
Sunday, 17 October 2010
Design Principles, Alphabet Soup 2 evaluation
My name: Lisa Whitaker Partner's name: Lewis Francis
Referring to the typeface you have designed answer the following:
Which personality traits did you chose to respond to and apply to the typeface?
The main traits reflected in the typeface were strong, ambitious and confident.
What are the reasons for the design decisions you have made for the typeface?
From the initial interview Lewis expressed a preferance for upper case. On the whole I do feel uppercase is more angular and masculine so I did not consider lower case at all from this point.
The font I designed for Lewis had to have a contemporary edge as Lewis is very 'gadget' orientated and lives in the city. As the font evolved and became more 'blocky' my attempts to make the letters 'bolder' by filling with black lead to an art deco/vaudaville style font. This was completely wrong for Lewis so initially I made the decision to leave just an outline however with some guidance from Fred I then filled just certain elements such as the stem or the bowl. This kept a more contemporary feel.
In what ways are the results effective?
The A1 poster and the badge were both readable and the font worked together as a series. I was happy with the concept as the font does have a 'confidence' and masculine quality reflective of Lewis. It was pleasing that the font could be created both by hand and also using Illustrator.
Referring to the typeface you have designed answer the following:
Which personality traits did you chose to respond to and apply to the typeface?
The main traits reflected in the typeface were strong, ambitious and confident.
What are the reasons for the design decisions you have made for the typeface?
From the initial interview Lewis expressed a preferance for upper case. On the whole I do feel uppercase is more angular and masculine so I did not consider lower case at all from this point.
The font I designed for Lewis had to have a contemporary edge as Lewis is very 'gadget' orientated and lives in the city. As the font evolved and became more 'blocky' my attempts to make the letters 'bolder' by filling with black lead to an art deco/vaudaville style font. This was completely wrong for Lewis so initially I made the decision to leave just an outline however with some guidance from Fred I then filled just certain elements such as the stem or the bowl. This kept a more contemporary feel.
In what ways are the results effective?
The A1 poster and the badge were both readable and the font worked together as a series. I was happy with the concept as the font does have a 'confidence' and masculine quality reflective of Lewis. It was pleasing that the font could be created both by hand and also using Illustrator.
Friday, 15 October 2010
Alphabet soup 2 - Crit group
Our crit group was Sadie & Charlie, Luke & Kirsty, Beth & Joe, Sarah & Charlotte, Kirsty (& Luis), Lisa & Lewis
General issues and actions raised for the group -
- Check readability of letter by trying out with words
- Try a few different letters of a different case to test if works for those
- Ensure read brief outcomes i.e. structure of poster 4 letter by 8 rows,. so do not end up with widows.
- Interesting that the male female partnerships were quite apparent by the fonts designed
Issues for me
-W& S only letters joined so not consistent with rest of font. Think of how to join
- I & J no blocked out areas maybe block an area out.
Actions
-Try some words
-Try a few letter of lower case
-Try just outline and also fresh poster
General issues and actions raised for the group -
- Check readability of letter by trying out with words
- Try a few different letters of a different case to test if works for those
- Ensure read brief outcomes i.e. structure of poster 4 letter by 8 rows,. so do not end up with widows.
- Interesting that the male female partnerships were quite apparent by the fonts designed
Issues for me
-W& S only letters joined so not consistent with rest of font. Think of how to join
- I & J no blocked out areas maybe block an area out.
Actions
-Try some words
-Try a few letter of lower case
-Try just outline and also fresh poster
Monday, 11 October 2010
ALPHABET SOUP - RATIONAL
BRIEF
Design a typeface of 26 letterforms and 6 glyphs that represents my font partner, lewis Francis character.
Who needs to know?
Lewis Francis and general audience as the name badge needs to be readable.
What do they ned to know?
The decisions I have made and why it is relevant to them. The outcomes are an A1 poster displaying the typeface and a name badge (90mmx45mm)
Why do they need to know?
This will communicate the typeface to them.
What will they respond to?
A clear, legible, readable visual typeface.
What research is required?
Primary
Questionaire
Adjectives to describe Lewis's character
Typefaces they like
mood board
Secondary
Typefaces, font websites,
Design a typeface of 26 letterforms and 6 glyphs that represents my font partner, lewis Francis character.
Who needs to know?
Lewis Francis and general audience as the name badge needs to be readable.
What do they ned to know?
The decisions I have made and why it is relevant to them. The outcomes are an A1 poster displaying the typeface and a name badge (90mmx45mm)
Why do they need to know?
This will communicate the typeface to them.
What will they respond to?
A clear, legible, readable visual typeface.
What research is required?
Primary
Questionaire
Adjectives to describe Lewis's character
Typefaces they like
mood board
Secondary
Typefaces, font websites,
Friday, 8 October 2010
Alphabet soup 2 - progress crit
The progress crit was with Jo, Max, Dom, Kirsty, Lewis and Ben.
Issues raised:
Going in the right direction with devlopment
The font currently working on is not masculine/strong enough
Useful to see the design deveopment and varied approach being taken by others in the group
Of the five adjectives, if one is not working try a different one
Actions to be take
Expeiment with awkward letters
Work on the blocky font
Test ten letters and name before taking forward to A1 poster
Issues raised:
Going in the right direction with devlopment
The font currently working on is not masculine/strong enough
Useful to see the design deveopment and varied approach being taken by others in the group
Of the five adjectives, if one is not working try a different one
Actions to be take
Expeiment with awkward letters
Work on the blocky font
Test ten letters and name before taking forward to A1 poster
Thursday, 7 October 2010
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