The Guardian newspaper article I chose was covering the main details linked to a report released by the charity Alcohol Concern. The article was full of information which provided a leads into both underage drinking and also alcohol misuse in general.
The general tone of the article was to create a sense of shock and offered some expert opinions and or blame into the reasons for the alarming statistics. This lead me to research Alcohol advertising legislation, Drinkaware and find advertising images and viral advertising.
The fact which made the most impact on me was in the UK the equivalent of 6.9 million pints are drank by underage drinkers every week.
The opinion which directed quite a lot of my research was' As long as alcohol remains as heavily promoted as it currently is, young drinkers will continue to consume far more than they might otherwise leading to inevitable health harms and wasting ambulance and police time.' Don Shenker CEO of Alcohol Concern.
My opinion "The large rise in the number of underage drinkers in A&E is a consequence of our cultural relationship with alcohol"
Conclusion
The article I chose, being both informative and topical, proved an interesting subject to research and subsequently worked well with both the No News message and interpretation and message and delivery briefs.
No comments:
Post a Comment