What is being communicated , how and to which audience?
The mail shot is aimed at parents of boys aged 10 to 15. The message communicated is three fold it raises awareness of the shocking statistic that under 18's consume 11.4 pints per second and then goes on to address what can be done about this. The fact that parents need to talk to their children and then directs them to a website for help.
How well do you think you have answered the brief.
I am pleased that I kept the message clear and focused. The main reason I think the brief is well answered is because I have clearly identified the target audience and also considered a practical and achievable method of addressing this worrying statistic. Practically I kept within the constraints of the brief which were the size, two colours plus stockand also delivered a solution which was sucessfully mailed and received.
The strengths of the resolution
Engaging - the bubble wrap and metaphor' wrapping you kids in bubble wrap'
Two mails shot can be printed on one sheet of A2 double sided paper (economical)
Clear directed solution to the problem.
How could it be improved?
Could be changed to be directed to parents of girls by changing silhouette to a girl.
The message/facts could be simplified further.
Experiment with different stock to find best weight/finish
Conclusion
This subject was really engaging and interesting ( having two sons) so I did extensive research both about the article and then around the whole subject. The colour yellow came from an initial idea linked to liver disease which I actually dropped. Generally this effects people later in life so is a difficult concept for parents/children to relate to. The yellow stuck as I decided this is a good warning color. The black came from the silhouette. I was able to find lots of interesting facts and advise however decided the strongest fact was that the best educators for children is their parents.
No comments:
Post a Comment