Do you think statement/fact was communicated?
I clearly communicated a simple shocking statistic.
Is the message communicated in a clear and focused way?
Yes
What could be developed further
The image could be refined
Have the posters been kept simple and to the point?
Yes
Has the restriction of two colours plus been met?
Yes
Why are the two colours plus stock approriate/inapproriate?
I think the colours are appropriate as the red, white and blue represents the UK. Also the colours are bright and eye catching. The red font draws your eye to the under 18's fact which is the underlying shock statistic linked to the 11.4 pints a second.
Do the posters work well as a set? Yes as a series.
I wanted to draw the viewer in initially with the bright coloured pop art image which hopfully then raises a question about the straw in the pint glass. This then leads the viewer to an easily understood volume of 11.4 pints but then raises the question again, of 11.4 pints a second? I think the seriousness of the message was communicated by using the Arial font as opposed to using a softer, pop art font
It is clearly evident which is image, type and image and type.
Conclusion
The initial fact I picked from the article was under 18's are drinking the equivalent of 6.9 million pints a week. The fact which I finally used (which is directly proportional) of 11.4 pints a second is much easier to visualise and relate to. And no less shocking! From this perspective the communication of the statistic is succesful as it is both visually engaging and easy to understand.
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