Our Company and Creative Review - Cost of advertising

Cost of advertising


Sadie phoned Creative Review to ask for prices for advertising space. They are going to email them.  We though it better if only one person phoned for the whole Course.

The cost of advertising in the Creative Review is quite staggering... for the smallest ad thats worth considering it will costs us £500.  If we budgeted £2000 per year for promotion thats a quarter of the budget before we have even started for one ad!
I suppose you are making a statement however not sure it would hit our target audience if we are planning to Re:vive and re:brand?  Unless Creatives out there dont want to do their own, maybe?


Some examples of ads in this months Creative Review

On Tuesday 10th January we have a 45 minute brainstorm where we had to come up with our company name, and what Services we were offering.

Our interests


Charlie - bespoke print, ethical, music industry, communication
Marty - layouts, branding and identity
Lisa - branding and identity
Claudia - illustration, web design


Branding and Identity seemed to come across as a shared interest.  I shared with the group some recent experiences with experience Graphic designers my age who had recently gone Freelance.  Neither have a brand or website or even an internet presence through blogging. From this, the whole idea of bringing something to life, changing it, improving it for the better came, and this gave us somewhere to start to think of a name.


Name suggestions: metamorphosis; refresh, brand refresh, morph, evolution, flux, reflux (Heartburn!), flux design, vivify, revive, metaflux, vivi, re:


(A lot of the names we liked were already taken by other graphic design companies or creative collectives, and some of the names we looked at we realised had double meanings that weren't appropriate - such as diarrhoea!)


The idea we presented:


Group - Charlie, Claudia, Lisa & Marty


Company name - Re:


Idea - We aim to bring life to new companies with a complete identity package, and to help refresh existing companies without an identity or in need of a new one


Slogan - Re:work, Re:fresh, Re:vive, Re:brand


Industry - Business to business


10 Key Services -


1. Branding & identity
2. Web design
3. Editorial design
4. Creative consultation
5. Company to client contact time
6. Print specialism
7. Illustrative design
8. Whole package service
9. Photography
10.Mix of skills


We agreed as we had to designa Press Ad for creative review that the next step was to individually come up with some ideas then come back and share.


Our initial ideas are linked here






On Monday 16th