Based on the principles that have been introduced in lecture 4 of the Enterprise module and your responses to the previous tasks, evaluate the Strengths and Weaknesses of three practitioners or design agencies as objectively as you can.
What opportunities for your own practice have revealed themselves to you as a result of this analysis and evaluation?
Do not use subjective language or make unfounded comments about other people’s businesses.
It is essential that you make references to SWOT and evaluate its usefulness as an analysis or evaluation tool.
In responding to this task you will need to consider the following questions:
Who am I competing against?
What do they offer?
What makes me better?
What makes me different?Strengths and weaknesses of the competition?
What opportunities and threats does this present?
For this task and also for research for the group Business setup,I have focussed on Agencies in Huddersfield and Leeds.
Leeds- There are a lot and this is just the first page when I searched Google! Some of their Logo and websites are really strong however I think considering the industry they are in there are a few which could do with a 'Re:fresh' themselves.
Not a bad sign, if they are busy and recruiting Freelancers?
Varied portfolio - branding, digital, layout
Corporate
Siworx
HUDDERSFIELD
Strengths
Strong Brand identity
Simple, easy to navigate website
Clearly communicate services on offer
Personable - Photos of team with details of their experience, their strengths and interests.
Weaknesses
The work is strong however may be lacking the 'Freshness' I have seen on more contemporary websites.
Strengths
Website design
Weaknesses
Older work on website (2010)
10 Associates
Strengths
Proven track record
Won awards
Years of experience
Attract and employ young talent
Website personal and informative. like the use of a 'local' no 01484' more approachable to local business..
Weaknesses
Price? Overhead recovery - several team members
Location on the edge of huddersfield not in the creative hub??
Berri
The Bigger Boat
Strengths
Strong Brand Identity and website
Strengths
Experience established 1990
Although located away from the city and town they are in a 'creative hub' in Holmfirth
Two offices one in China one in UK
Recruiting web designers so obviously have business
Weaknesses
Website is Quite'faceless' as no team profiles or role profiles on
Some of website from 2009/2010 not sure how up to date it is.
Opportunities
I think generally there are a lot of networking opportunities for Creative Businesses in and around Leeds and Huddersfield. This is partly due to the proximity of Leeds University, Met, College of Art and also Huddersfield University.
For example in Huddersfield:
http://www.kbp.org.uk/
The number of Creative businesses on the face of it can be seen as a threat however these also presents opportunities for Freelancing and collaborations.
Threats
The Uk and Global recession continues to create problems for most business. Banks are reluctant to loan money which can create cashflow issues. Businesses need to be as lean as possible and not carry unnecessary overheads. Graphic design costs such as rebranding or web design can be the first part of the budget to be reduced or cut as it can be perceived as a 'luxury' rather than a key part of a business.
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