Monday 16 January 2012

Enterprise lecture -Dont get ripped off

Copyright matters and Intellectual Property rights
You are the only person that has the right to reproduce copies of your work.


Protect your ideas and make a living from your work.


As students we are allowed to use Copyrighted work. Leeds College of Art pays a number of licences to enable us to photocopy books, mags and journals.


Intellectual Property (IP) refers to the creations of your mind. eg
-inventions, literacy and artistic works, symbols, names , images and designs used in commerce.


4 type
Patents
New inventions - electronic, mechanical, medicine, 
first patent no. 385 Henry Mill - Typewriter (QWERTY)
Ringpull can.  Earning $150,00o per day as a result of Licencing it
Patent leather - 1818. wipe clean leather
Trademarks (Logos)
Can be complex devices.  Send image and colour references to the Intellectual prop Office with TM next to it. Indicates under investigation.  Once confirmed can use R
Eg McDonald's, Heinz Beans complex fonts, shapes, colour.  Guinness trademarked glass


A Logo is a symbol image which imbues all the quality and identity of a brand
US and UK strongly policed but not in China


Registered designs
Appears to be new , re-arranged eg Laptop with personalised stickers, Alessi Kettle, when iPhone was launched Patent pending,Registered design, registered trademark of Apple Inc. 
Milly bag 




Intellectual Property website - Graphics, Promotional materials.
Costs £60 per registration
For a font had to register each letter


Copyright


Automatic- Don't apply for or register.  You have to record sign and date the work (Can use the Post office or banks as they are guaranteed to be today's date).


Art, literature, music, animation, film, games.


Can you certain Digital methods


Examples
Every book has a ISBN number
Record - Ownership with identifying number.


Fairey vs Associated press


Photograph copied by Shepherd Fairey - Copies Photo and used Barack Obama's logo 'hope'. In court for three years.




Sarah Palin v Heart (Organisers had a licence to Broadcast).  Heart were offended that they may be associated with the Palin campaign.


Jonny Cup Cakes v Urban Outfitters.
                V Benny Frying Pan (SE Asia) rips off all t-shirts as wanted to do legitimately but Jonny wouldn't.


Rubber stamps can be Copyrighted with fair use rights
Sampling of music and film can be used.


How to secure your copyright 


Add the symbols copyright year and your name then publish on blog, or site deviant art.
If many keep a index/log book of them all with Date logged, id no.. descn and location.


Patents last 20 years - inc medicines 


Trademarks and logos - For ever/ renew every 10 years


Design Rights

  • up to 25 years
  • Renew every 5 years



Copyrights
Until 70 years after death so can be assigned or bequethed


Star Wars - George Lucas gave up his salary at Fox for a share of box office revenue and merchandise rights.


The Andy Warhol Foundation - establised before his death.  He bequeathed his copy right to the foundation.


Peter Pan - JM Barrie - Bequeathed the rights to Great Ormond Street Hospital. Due to end 1999 but government changed ruling to Not for profit organisations.  Sequel Hook. 


Deviant Art
Will licence Art work for free


CSL 
AOI  Association of illustrators.

Intellectual Property website

Own-it













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